From Agency or Distribution Agency to a complete Company for every deals.

Strong know-how capitalized in over 22 years of experience, Banana Blue enter in licensing landscape, taking care of Leone design planning and Brand development, closed to boxing since 1947 and now also in version lifestyle and sports style.

Established in Turin since 1994, Banana Blue over the years get a strong position in landscape of Jeanswear and Sportswear, managing brands with a strong international appeal.

Following its vocation to present themselves not only as an agency but also as a creative Company looking for new business Brands for Production and Distribution.

A very important license agreement has been signed with Leone 1947, a Milan brand with a vintage flavor and leader in the world of products for ring sports, which in Blue Banana has seen the right partner to diversify its offering towards lifestyle and sports style.

The collection items for 2016 exceed 700 pieces, and from September 2016 started the first Distribution of LEONE 1947 APPAREL KIDS from 4 to 16 age.

Banana Blue reach with label LEONE 1947 APPAREL more than 500 multi-brand stores in Italy, and the future objectives are not only increase the Italian market but also making a very strong strategy to develop European and other Foreign countries.



Since 1947, our history is our guarantee.

In March 1947 Orlando Leone founded LEONE 1947® and his passion for boxing led the company to become the market leader soon. 

From then on, LEONE 1947® company has also opened new markets abroad strengthening its own leadership as Italian brand in combat sports industry also thanks to important sponsorships of international champions like Giorgio Petrosyan, Alessio Sakara, Leonard Bundu, Mathias Gallo Cassarino and many others.

The company has reached the management of the third generation of Leone family which intends to follow the path once taken, keeping on improving its own business in the name of its history and tradition with an eye toward a future of innovation and continuous development.